Every industry has their own lingo—terms only insiders really use and understand. So, for those of you who may be taking PR courses or just starting out in PR via an internship or entry-level job, here are some of the most common terms used by PR pros… In other words, sh*t publicists say*… (Part…
I came across one of Gawker’s infamous PR Dummies posts (on Twitter, nonetheless) a few weeks ago and thought it was a must-share, but then I started reading the comments and found an even better (or more informative) post written by LittleTechGirl.com on specifically what not to do when pitching…
![thedailywhat:
This Is How We Roll of the Day: Here’s the weird part — the Leisure category includes time spent online, and according to the American Time Use Survey,we average justeight minutes and 24 seconds per day. How is that even possible? We call bullsh*t. [npr]](http://25.media.tumblr.com/tumblr_m9mp3n8iHz1qzpwi0o1_500.gif)
This Is How We Roll of the Day: Here’s the weird part — the Leisure category includes time spent online, and according to the American Time Use Survey,we average justeight minutes and 24 seconds per day.
How is that even possible? We call bullsh*t.
[npr]
One question I consistently get related to PR is how it differs from advertising, so I will do my best to explain the difference to all my aspiring publicists (not those of us already in the job, obviously.)
The short answer is Pitch vs. Pay. In PR, you reach out to the media with a PITCH, or…
Public Relations, or PR for short, is one of those jobs that nobody quite understands unless they are publicists themselves. (My own mother still doesn’t really even understand what I do.) There are so many misconceptions about this job. I find that a lot of people think it is easy, most…
It is hard to gain trust as an amateur. Consumers want products and services they can trust. When it comes down to it, an industry expert will be more successful than the amateur. However, don’t forget, everyone has to start somewhere. Luckily, with a little work, you can become an expert in your…
(Source: EzineArticles.com)
One question I am always asked is what my #1 piece of advice is for aspiring publicists… My answer is as follows:
START YOUR PR CAREER AT AN AGENCY…
What does that mean and why do I say that? Well, first let me break down the different agency types, which will help shed some light on why I…
Whenever I consult with clients about creating an effective publicity campaign, I always stress the importance of having a well-crafted strategy. However, a great strategy alone is not enough. To be successful in getting publicity for your company, you must also have a strong media list.
WHAT…
(Source: EzineArticles.com)
Use these questions to clarify your marketing objectives, product or service, and plans.
My Mission
- Why are you in business?
- What is your vision for a successful business?
- What are you big-picture objectives?
My Product and/or Service
- What product or…
Too many business owners and managers cannot identify their ideal clients and customers and as a consequence they continue to “chase” any prospect and sell to everyone. By doing this, they work harder, not smarter, waste valuable time & resources, and they fail to grow their business. Worse…
(Source: EzineArticles.com)
